Is 710 a real cannabis holiday?

According to our data, 710 is a thing.

“710” is the number associated with cannabis oils and extracts for the most basic of reasons: if you turn the number upside down, it resembles the word “OIL.”

Since 2012 (and maybe earlier), the holiday has been celebrated by concentrate enthusiasts. The now defunct 710 Cup held three annual festivals starting in 2012.

In 2017, there was a 15% increase in concentrate sales on July 10. That's a win. But it’s also proof that not enough brands are capitalizing on this holiday. Make yourself the go-to brand for 710 and own this holiday, whether you're a retailer or an E&I cannabis business.

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